{"id":21,"date":"2010-08-29T01:14:07","date_gmt":"2010-08-28T23:14:07","guid":{"rendered":"http:\/\/www.fredrikalvelov.se\/?p=21"},"modified":"2012-07-12T20:45:30","modified_gmt":"2012-07-12T18:45:30","slug":"den-fiktiva-godheten","status":"publish","type":"post","link":"https:\/\/fredrikalvelov.se\/?p=21","title":{"rendered":"Den fiktiva godheten"},"content":{"rendered":"<p>\u00d6verallt i reklamen idag m\u00f6ts vi av f\u00f6rtroendeingivande leenden, v\u00e4nliga \u00f6gon och omt\u00e4nksamma r\u00f6ster.<\/p>\n<p>T\u00e4nk s\u00e5 mycket b\u00e4ttre ditt liv blir om du tar l\u00e5net just hos v\u00e5r bank. Eller hur fantastiskt du kommer att m\u00e5 med din nya kl\u00e4dstil.<\/p>\n<p>Det jag har l\u00e4rt mig efter 15 \u00e5r i f\u00f6rs\u00e4ljnings- och kundserviceyrken \u00e4r att det \u00e4r k\u00e4nslor och upplevelser som s\u00e4ljer. De beh\u00f6ver inte vara \u00e4kta, bara det l\u00e5ter lockande. Och ju mer lockande, desto mer brukar det svida p\u00e5 sista raden i kalkylen.<\/p>\n<p>Jag k\u00e4nner stor sorg \u00f6ver vad folk hittar p\u00e5 f\u00f6r att tj\u00e4na pengar p\u00e5 andras dr\u00f6mmar om ett &#8221;b\u00e4ttre&#8221; liv. Ett s\u00e5dant liv som m\u00e5las upp i stor stil p\u00e5 reklampelare. N\u00e5gonstans m\u00e5ste det v\u00e4nda och skapas utrymme f\u00f6r genuin kundservice igen.<\/p>\n<p>Jag tror att jag har hittat v\u00e4gen dit: Engagemang, empati och lyh\u00f6rdhet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6verallt i reklamen idag m\u00f6ts vi av f\u00f6rtroendeingivande leenden, v\u00e4nliga \u00f6gon och omt\u00e4nksamma r\u00f6ster. T\u00e4nk s\u00e5 mycket b\u00e4ttre ditt liv blir om du tar l\u00e5net just hos v\u00e5r bank. Eller hur fantastiskt du kommer att m\u00e5 med din nya kl\u00e4dstil&#8230;. <a href=\"https:\/\/fredrikalvelov.se\/?p=21\" class=\"readmore\">L\u00e4s mer<span class=\"screen-reader-text\">Den fiktiva godheten<\/span><span class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-filosofiskt","category-samhalle","content-layout-excerpt-thumb"],"_links":{"self":[{"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":2,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=\/wp\/v2\/posts\/21\/revisions\/401"}],"wp:attachment":[{"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fredrikalvelov.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}